La Fontanella approached Beknown with a clear vision: to bring more professionalism and consistency to their marketing efforts. Having already experimented with content creation in-house, they achieved modest success despite lacking industry expertise.

However, they recognised the need for a more strategic and impactful approach to effectively reach their audience.

Beknown began by refining their content strategy to ensure consistent, high-quality posts that resonated with their audience. After a short initial phase focused on organic growth, we recommended incorporating Meta advertising to amplify reach and precision targeting.

This dual approach aimed to not only engage their existing audience but also attract new customers and lay the groundwork for long-term growth.